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Every day, hundreds of commercials are televised on TV and social media platforms to promote a product, service, brand, or idea. Commercials vary in style and format depending on where it is distributed but the ideology across these commercials remains the same; to convert audiences to the product or service.
Types of commercials include: TV commercials, social media commercials, online videos, product demos, branding commercials, review commercials, PSAs, event commercials, animated commercials, and influence-driven commercials.
The most common type of commercial is TV commercials lasting 15, 30, and 60 seconds to grab the audience’s attention during a TV break. On social media, commercials on these platforms are driven by artistic creativity and designed to create a lasting impact in under a minute. Influencers and brands are another type that uses catchy visuals and trending topics to advertise products on a large scale. Commercials serve as a powerful business and storytelling tool to communicate with their target audience to ultimately convert them into using their product or service.
Filma has collaborated with teams worldwide, developing impactful and viral commercials for industries such as banking, clothing and accessories, entertainment, food, and travel and hospitality niches.