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Interview videos are a type of video that features a single person or a group of people being interviewed. These videos capture conversations between the interviewer and the interviewee on a topic, story, or subject. Depending on the type of interview, these videos can be developed as short-form or long-form videos for distribution.
The most common type of interview is one-on-one interviews; the most common type of format is where an interviewer talks with their guest on a show, documentary, news, or in a corporate setting. Another interview format is testimonial reviews; the interviewee shares their personal experiences or feedback about the service or company. These videos are often used for marketing or promotional purposes in building a brand’s credibility with potential customers. While these types of videos are serious, they can be light-hearted with the inclusion of graphics, and upbeat music to set the tone.
Interview videos can be used for multiple industries but are often seen in banking, food and drink, entertainment, health, hotels and hospitality, small business, social awareness, and travel industries.