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Music videos are visual representations of a song or a place. They act as storytellers; informing the audience about the story and how that story plays out. However, not all music videos tell stories; some music videos are purely abstract. Music videos fall into the following categories; story-based, performance, abstract, animated, and cinematic.
While artistic, their purpose is to drive sales and recognition of the artist. Filma worked with several artists in filming and producing their music videos for countries such as Thailand, Singapore, and Greece.