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Product videos are created to showcase and promote an upcoming product, detailing its features, benefits, and how it works. These videos often appear in marketing videos and sales strategies. These videos vary in style, length, and production type to persuade the customer to purchase the product or service.
Types of product videos include demos, explainer videos, unboxing videos, testimonials, real-life usage videos, comparison videos, and how-tos. Most commonly, explainer and how-to videos are the most popular form of online video, providing audiences with an understanding of a product and demonstrating how to use it in real time. Review-type video channels are at the forefront of these types of videos, providing viewers with a detailed explanation of the product and ending the video with a sales pitch.
Industries such as technology benefit from this type of video, created to create curiosity, and excitement, and ultimately, convert audiences.